Archive for June, 2009
Google Visit in San Francisco
Posted by Jessica in Agency Web News, Industry News on June 19th, 2009
I was lucky enough to get the opportunity to get a tour of the Google office in San Francisco on Thursday by Janelle Ramirez, Senior Marketing Strategist. Google, is known world wide for its search engine platform. As I walked through the building I learned about the different functions of each Google office. I was most intrigued by Google’s work environment. As I walked up to the Google building, I was a surprised that there was not a huge Google sign outside or that the building wasn’t in the Google colors, however as I walked off the elevator onto the 4th floor, I knew then I was in the Google office. As I signed in at the front desk, I looked around the lobby as there were tons of Google colors that were among the chairs, couches, lava lamps, walls, bookshelves, hanging decorations and cubicles which created a fun, uplifting work environment. As I walked downstairs with Janelle, we came to the Google slide. It was an interesting element to see in a corporate office, but I soon realized that this was not your typical corporate place of business. There were also massage chairs, video games, a game room, a cafe and snack bars.
My favorite part of my Google experience was the Google Cafe. Not only does the Google Cafe face the Bay Bridge with a beautiful view that over looks the water but has a large and healthy selection of foods for its employees. Google Cafe has a wide range of foods from pizza, to Sushi, to sandwiches, to salad bar, to a large variety of hot plates and lets not forget their desserts and home made ice cream. Lunch time is important to re-fuel the brain and body but allows time for interaction between co-workers. The Google Café even goes that step further in helping the environment. Rather than having bottles of water for their employees and using plastic bottles to destroy the environment, they have a reusable glass bottle of water with cups for your drinking pleasure to help make Google green.
-Thank you to Janelle and to AgencyWeb for giving this opportunity to visit Google! 
Google Visit to San Francisco Office
Local Mojo Launches!
Posted by josh in Agency Web News, Local Search, Search Engine Optimization on June 15th, 2009
AgencyWeb is proud to announce the launch of our sister company Local Mojo. We have been working hard on this project behind the scenes over the last several months and are excited to finally launch it. We are still in soft launch so some features are still being worked on and fixing any final bugs.
We have had several businesses come to us that just need a simple, small website for their local business. We helped out where we could but often times we were either booked or was not efficient for both parties involved. We like to keep our focus here at AgencyWeb on strategic marketing and really get engaged with our clients on a long term basis. On the flip side one of our other businesses which provides simple directory style listings in over 50 engines was often not quite enough for some businesses who needed a little more. We were unable to serve this huge gap in the middle which most businesses fit in that are too small for an agency, but too big for a simple directory listing. Then came Local Mojo.
Local Mojo provides businesses with a free optimized local site. The small business owner can provide detailed information that potential clients are looking for such as location with maps, hours of operation, services, payment options, and background history. Local Mojo goes beyond the basics with the ability to embed videos from your YouTube account, photos from Flickr, feeds from Twitter. Your local site will not only give customers the information they are looking for, but also help you brand your business as well as your self to help build a relationship with your customers.
For those businesses who wish to go beyond the basics Local Mojo offers simple and affordable ways to increase traffic to your page or existing site. This can be accomplished buy purchasing blocks of targeted localized traffic and adding click to call technology.
What makes all of this even better for the local business is the fact that everything is measurable. The small business owner will now be able to track everything about their local site and online marketing efforts. Local Mojo has high end analytics incorporated into the platform so everything is measurable such as site traffic, geo-targted results, pay per campaign management and more.
So head on over to LocalMojo.com to sign up for a free site for your local business.
Brand Building-Hey There’s An APP For That
Posted by tom in Industry News, iPhone on June 13th, 2009
When I saw the TV commercial and then went to the Nationwide site I was less surprised than I expected. Nothing with the iPhone really surprises me. The innovative use of this mobile device and it’s buddies at RIM- blackberry, Samsung, T-Mobile G1 and LG are transforming the marketing landscape before our very eyes. Mobile marketing was a big buzz 10 years ago, but now everyone kinda expects it. Sure, why not have an accident APP on your iPhone compliments of Nationwide, hell they’re on your side. Nationwide even takes the high road, use our APP even if you’re not a customer.
Innovation, cool, open sourceesque engagement with the audience, man it just gives anybodies brand a truck load of cache. You are who you hang with, and Nationwide could do a lot worse than the Apple iPhone. Smart marketers will embrace these new mobile opportunities and platforms. Those that don’t…do so at their own peril.
Tom Carroll