When I saw the TV commercial and then went to the Nationwide site I was less surprised than I expected. Nothing with the iPhone really surprises me. The innovative use of this mobile device and it’s buddies at RIM- blackberry, Samsung, T-Mobile G1 and LG are transforming the marketing landscape before our very eyes. Mobile marketing was a big buzz 10 years ago, but now everyone kinda expects it. Sure, why not have an accident APP on your iPhone compliments of Nationwide, hell they’re on your side. Nationwide even takes the high road, use our APP even if you’re not a customer.
Innovation, cool, open sourceesque engagement with the audience, man it just gives anybodies brand a truck load of cache. You are who you hang with, and Nationwide could do a lot worse than the Apple iPhone. Smart marketers will embrace these new mobile opportunities and platforms. Those that don’t…do so at their own peril.
Tom Carroll
