Archive for category Agency Web News
Short update
Posted by josh in Agency Web News on April 14th, 2010
We have a new website up for AgencyWeb. Still working on a few things to finlaize it but the design is set. Let us know what you think!
Also here are a few links to articles that we have been mentioned in.
iPad – The future of computing?
Posted by jake in Agency Web News, Apple, Industry News, iPad, technology on January 28th, 2010
As many of you reading this already know, Apple announced their new “iPad” yesterday (January 27, 2010). The iPads resemblance to Mr. Job’s ever popular “iPhone” is striking, as well as its touch sensitive user interface. All of us here at AgencyWeb were pretty excited when we first saw the announcement, but more due to the omen presented by the iPad than what the iPad is.
Don’t get me wrong, this thing is very cool. A nice big display, wireless web browsing, familiar apps: the iPad is a titan among entertainment machines to be sure. If one is to use a computer primarily for surfing the web, watching videos and listening to music this thing is great! And the price is tailor made: $500 gets you your own iPad.
Entertainment based industries should definitely be watching this thing. If the iPhone was the catalyst, the iPad very well could be the explosion. And Kindle watch out! I suspect if the publishing industry embraces Apple’s new baby, there could be a bit of literary revitalization.
But at AgencyWeb, our design-riddled brains are thinking of how WE could make use of something like the iPad. At the moment, the iPad’s technical specifications don’t lend to any kind of serious design or multimedia work, though the UI absolutely does!
Imagine being able to draw directly onto a project without anything segregating your stylus and the work. Or being able to reposition items by literally picking them up and placing them somewhere else. This intuitive interface would make creativity far more natural. Perhaps you could give your work to a collaborator simply by “throwing” it to them from across a table or room.
And what about video? Cellphones have cameras exceeding five mega-pixels now, and LG is putting projectors in phones. The ability to shoot high quality video, edit it on the same device and then display it immediately is definitely a reality. Or perhaps a business could project a video on a glass window, and allow customers to visually manipulate it, drawing people off the street and through the door.
Regardless, we’re not quite there. The power of the iPad would have to increase a bit before the creative options would really be viable, but some companies, such as Adobe, seem to be preparing themselves for the future. Adobe has already begun work on an iPhone packager for flash developers with plans to expand the packager for the iPad’s higher resolution. In my opinion, this is a taste of things to come.
So as it stands, the iPad is pretty much a really big, really cool iPhone that doesn’t make calls. But I foresee its release as a taste of what’s next in the computing world.
Local Mojo Website-Redesign
Posted by Jessica in Agency Web News, Web Design on December 2nd, 2009
After the launch of our sister company in June 2009, Local Mojo received a redesign. As we prepared for the launch of the site, our primary focus was on the flow of the entire site. Our goal was to design a user friendly site for our users and potential customers. Once we mastered this task, we went back and revisited the look and feel of the site.
As we examined the original site we began to redesign some of the elements that were not the strongest. We chose to keep the original colors of Local Mojo while enhancing different design elements like buttons, icons, navigation bar, and logo.
As a design agency, it is important for us to stay up-to-date with the latest design trends and techniques. We at AgencyWeb know that once we work on a site and take it live, that it will never be fully completed. We will go back and revisit sites and make tweaks here and there to keep the site fresh and up to date.
As we look back over the year, we can reflect on the numerous changes that Local Mojo has gone through. The original design elements that were used to create the very first layout have changed greatly. The current site is now easier to read with larger type and a layout with more whitespace. Such changes become more appealing to the eye with a web 2.0 style applied to the buttons and navigation bar. The vision that AgencyWeb originally had a year ago for Local Mojo, has changed into something that we could never had imagined. In the design field, trial and error will take one in a direction that could never have been imagined, yet it may evolve into the best direction.
It’s Mojo Time
Posted by Jessica in Agency Web News, Industry News, Local Search on August 21st, 2009
As we launch our sister company Local Mojo, we at AgencyWeb are extremely excited with all the hard work and dedication over the past year. We want to thank everyone who was apart of the team who made this all come to life.
The goal of Local Mojo is to allow small businesses to get more customers! Through the brainstorming, the creative process and the implementation of Local Mojo, this was our focus. Local Mojo allows small businesses to create an online presence without breaking the bank. Local Mojo allows small business owners to provide valuable information to its clients such as location with maps, hours of operation, services, payment options, background history and so much more. Small businesses can quickly and easily create a web page that is pushed to over 70 search engines so they will appear when their clients are searching for them. None of these elements just came together over night. It took many months of team meetings, brainstorming sessions, creative-wire-frames, site-maps, and research from different areas to master the needs, wants, and how to implement these elements that would be beneficial to both small business owners and their prospective clients.
Looking back and examining the process of Local Mojo, the most beneficial tasks as a team that we could have done was the brainstorming sessions, the creative-wire-frames and the usability testing. Although the brainstorming sessions may have lasted hours or even days, the outcome of the sessions were worth it. Sitting in a room and creating the flow of the site, deciding what elements would be most valuable, and how the site can be most beneficial to the user began the outline/skeleton of the site. Then came, the transformation of the outlined information from the brainstorming session into visual creative-wire-frames. The visual wire-frames hung on our office walls allowed AgencyWeb, to examine the flow and the design of the entire site before any programming/coding began. Once the wire-frames went through many revisions, and then approved, the programming/coding began. Once the site reached a certain point, we had usability testing with third-party users. We were happy to see that the users were able to easily and quickly build their site within 20 minutes with no major issues. These users ended the test surprisingly happy with a hassle free web site which was now going to get them more customers.
As Local Mojo is now live and ready for small business owners to create their Local Mojo Local Website for FREE! Local Mojo also has offers for those small business owners who wish to go beyond the basics.
So, start getting more customers by visiting LocalMojo.com to sign up for your FREE local web site.
Quick Local Mojo Update
Posted by josh in Agency Web News on August 10th, 2009
Just a quick update on Local Mojo. We are working hard on it this week and expect to have most of the major things completed by the end of the week for our launch. Next week we will finish up any loose ends and focus on the little remaining items. We also created a new twitter account for Local Mojo so go ahead and follow us on that!
Google Visit in San Francisco
Posted by Jessica in Agency Web News, Industry News on June 19th, 2009
I was lucky enough to get the opportunity to get a tour of the Google office in San Francisco on Thursday by Janelle Ramirez, Senior Marketing Strategist. Google, is known world wide for its search engine platform. As I walked through the building I learned about the different functions of each Google office. I was most intrigued by Google’s work environment. As I walked up to the Google building, I was a surprised that there was not a huge Google sign outside or that the building wasn’t in the Google colors, however as I walked off the elevator onto the 4th floor, I knew then I was in the Google office. As I signed in at the front desk, I looked around the lobby as there were tons of Google colors that were among the chairs, couches, lava lamps, walls, bookshelves, hanging decorations and cubicles which created a fun, uplifting work environment. As I walked downstairs with Janelle, we came to the Google slide. It was an interesting element to see in a corporate office, but I soon realized that this was not your typical corporate place of business. There were also massage chairs, video games, a game room, a cafe and snack bars.
My favorite part of my Google experience was the Google Cafe. Not only does the Google Cafe face the Bay Bridge with a beautiful view that over looks the water but has a large and healthy selection of foods for its employees. Google Cafe has a wide range of foods from pizza, to Sushi, to sandwiches, to salad bar, to a large variety of hot plates and lets not forget their desserts and home made ice cream. Lunch time is important to re-fuel the brain and body but allows time for interaction between co-workers. The Google Café even goes that step further in helping the environment. Rather than having bottles of water for their employees and using plastic bottles to destroy the environment, they have a reusable glass bottle of water with cups for your drinking pleasure to help make Google green.
-Thank you to Janelle and to AgencyWeb for giving this opportunity to visit Google! 
Google Visit to San Francisco Office
Local Mojo Launches!
Posted by josh in Agency Web News, Local Search, Search Engine Optimization on June 15th, 2009
AgencyWeb is proud to announce the launch of our sister company Local Mojo. We have been working hard on this project behind the scenes over the last several months and are excited to finally launch it. We are still in soft launch so some features are still being worked on and fixing any final bugs.
We have had several businesses come to us that just need a simple, small website for their local business. We helped out where we could but often times we were either booked or was not efficient for both parties involved. We like to keep our focus here at AgencyWeb on strategic marketing and really get engaged with our clients on a long term basis. On the flip side one of our other businesses which provides simple directory style listings in over 50 engines was often not quite enough for some businesses who needed a little more. We were unable to serve this huge gap in the middle which most businesses fit in that are too small for an agency, but too big for a simple directory listing. Then came Local Mojo.
Local Mojo provides businesses with a free optimized local site. The small business owner can provide detailed information that potential clients are looking for such as location with maps, hours of operation, services, payment options, and background history. Local Mojo goes beyond the basics with the ability to embed videos from your YouTube account, photos from Flickr, feeds from Twitter. Your local site will not only give customers the information they are looking for, but also help you brand your business as well as your self to help build a relationship with your customers.
For those businesses who wish to go beyond the basics Local Mojo offers simple and affordable ways to increase traffic to your page or existing site. This can be accomplished buy purchasing blocks of targeted localized traffic and adding click to call technology.
What makes all of this even better for the local business is the fact that everything is measurable. The small business owner will now be able to track everything about their local site and online marketing efforts. Local Mojo has high end analytics incorporated into the platform so everything is measurable such as site traffic, geo-targted results, pay per campaign management and more.
So head on over to LocalMojo.com to sign up for a free site for your local business.
Take Your Kids to Work Day
Posted by admin in Agency Web News on May 6th, 2009
Recently AgencyWeb was visited by two very special guests Tiffany(3rd grade) and Vicky(9th grade). On the “Take Your Kids to Work” day. Both guests were very excited to visit our agency and take an inside look at the processes and procedures of our Web Marketing Agency.
The goal: Create, design and implement a new business entity and marketing strategy.
Their first task was a morning meeting with our chief web marketing officer Mark Hughes and the creative staff here at AgencyWeb. During the meeting they discussed what their ideas were for their business was and came up with a creative concept and marketing strategy. Which included a new company name, logo and Pay-Per-Click campaign implementation.
Shortly thereafter the task of creating a new logo was brought into the graphic design department. As our guests watched the logo creation process they provided input on the new design.
Once the logo was completed, the next task was to meet with the Web Design department and create a website for their company. Their ideas and input on their company’s website design, layout, graphics and content was a great start for the web design team. With all this information gathered, our web design team went to work in creating a website for their new business Jewelry of Roses.
With the website design and programming completed. It was time to combine all the elements and take it to the web. With a domain and host setup our web design team quickly had their company online and ready for the next step, website marketing.
Our web marketing team fired up the Google analytics and Pay-Per-Click campaigns. Briefed them on the basics of a good website marketing campaign strategy and showed them their company’s Google ads online.
Putting it all together: With all the elements completed, AgencyWeb delivered a complete business package from idea to implementation, to finally web marketing. At the end of the day Tiffany and Vicky had a great appreciation for the opportunity to spend a day at
AgencyWeb and meet with the creative team that is the driving force behind it.
Spanish River High: “Pieces of Eight”
Posted by Jessica in Agency Web News on May 1st, 2009
At Spanish River High School in Boca Raton, Florida, young artists, graphic designers, writers and photographers are beginning their path for success. Lauren Horniker, a Creative Writing teacher at Spanish River continued the school’s 25 year tradition on designing and publishing a magazine called “Pieces of Eight.” This magazine is a collaboration of student’s photography, artwork and poetry. Ms. Horniker had over 100 poetry submissions and selected the 25 best. Nicole Walker, a student at Spanish River designed the entire magazine using student’s photos, artwork and poetry. When Nicole started this assignment, she knew very little about InDesign but because she was passionate about the success of the magazine, she learned the necessary steps and functions to accomplish the tasks. I had the opportunity to work with Nicole on a few production tasks to get the file ready to be printed. Overall, I was impressed with her interest in wanting to learn about graphic design, her skills she already knew about design and the challenge she took to complete such a large task.
Last night, I attended the debut/award ceremony for the magazine and had the chance to meet the very talented poets, photographers and other artists and their parents. The magazine that Ms. Horniker published taught students a lot about writing, designing, time management, team building and many other important skills that these students will take with them as they move forward on their path for success.
