I’m sure many of you saw the Google Ad on the Super Bowl. I have to admit I was rather excited and impressed to see the ad running along side the usual suspects of Bud Light, Doritos and GoDaddy. This was the first time I have ever seen a Google ad and wonder if they will start to showcase more.
1,238,584 people had viewed the ad again on YouTube before the Vince Lombardi trophy was even presented to the Saints! This again only reinforces the power of search – over 1 million people to took time away from the Big Game to search online for an ad they had just viewed.
The ad is simple, almost Apple like in production. It shows the progression of different searches and results as a young mans life starts off traveling abroad to eventually settling down with a family. Google did a great job of adding emotion to something as technical and sterile as search. The ad brilliantly illustrates how these days we truly rely on search for so many different aspects of our lives wither we realize it or not.
The ad showcases many different uses Google has – regular search, spell check, language translation, flight status, and local search. During the 60 second spot they featured local search in 3 of the results.
Cafe’s near the louvre
Chocolate shops paris france
Churches in Paris
Think about it – Google spent millions on this ad and featured local search results 1/4 of the time during their sop. If this doesn’t show how important local search is I don’t know what else would.
What did you think of the ad? Watch the Google ad.
