Local Internet search is exploding on the advertising scene at the same time as the long heralded death of the yellow pages and local newspapers is playing out across America. The Google “One Box” and the utter domination of Google Maps has created the de facto environment for local search. An environment that begs for a new approach to search. When we deal with this rapidly morphing local online advertising environment we find that keeping the fundamentals in focus for our client Local Mojo is critical. Give searchers what they’re looking for quickly and efficiently and make it easy for advertisers to keep their information current.
We are working with Local Mojo to bring small business an online solution that is a lot like the yellow pages on steroids. It’s super easy for the small business owner to use and makes it even easier for the shopper to find what she’s looking for.
Traditional websites are very general and all encompassing by there very nature. It’s all about the company. Local search has to be all about the shopper. Local Mojo makes small nimble targeted web sites for local business that are optimized for local search. Local Mojo isn’t trying to out aggregate the aggregators or supplant the search engines. Local Mojo is totally agnostic in terms of a go to market strategy. Local Mojo knows how to feed the search engines and aggregators the food they need to feature a Local Mojo optimized site.
Local Mojo doesn’t wait for it’s client’s site to be found, the site is optimized and submitted monthly, and Local Mojo is always monitoring the presence consistency and accuracy of the business information supplied as a part of theif offering to small business.
We’ll be sure to keep you up to date as this exciting new client of ours get’s ready to go to market. Let us know what you are up to in this new local advertising space.
