I recently noticed that Google is now including their “One Box” local search results with a map listing in traditional searches. We all know Google likes to shake things up and try new techniques to provide even more accurate results.
I performed a search and noticed the one box was listing some local results even though I did not include a city name or local phrase in my search. At first I thought it was due to the fact that I was logged into my Gmail account. I logged out and tried the search again and it again displayed the one box. I refreshed the page several times and eventually it displayed a “normal” result without the one box. I then tried the same search term, this time listing a city name afterward and the traditional one box came up this time at the top of the page like we are used to seeing.
For those users who are familiar with searching without using city names they will now be introduced to local results. Because of events like these your local presence will be even more valuable. Now thousands of businesses will be showing up to potential customers for the first time ever. Those who have enhanced local listings will be the ones who capitalize from this. Our sister company Local Mojo is coming along at a perfect time to help that often under served market of small businesses trying to get online with a local profile.
